2011 Hyundai Equus vs 2010 Lexus LS
Luxury Cars
Hyundai is moving up in the world. They seem intent on pissing off a lot of luxury automakers lately. First came the Hyundai Genesis to undercut rivals by thousands of dollars while still being able to offer a high level of luxury and refinement. Now Hyundai has done it again with the Equus. While the level of refinement is left to be determined, one thing is not; the price. Hyundai is pricing the Equus around $55K which undercuts its rivals anywhere from 10 to 50 grand. Will it be able to compete toe-to-toe with all of them? Probably not. But for up to 50 grand less, I'd settle for second best.
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